Sumit Vohra is a passionate entrepreneur and founder of Lonerider Brewing & Distillery Owner, known for creating a distinctive brand identity within the craft beer community. In this episode, he shares insights on the enduring enthusiasm required to run a successful business, drawing inspiration from legendary figures in the industry like Jim Cook. This discussion highlights Sumit’s deep personal connection to brewing, the significance of artistic expression through branding, and the cultivation of a loyal customer base that goes beyond just the product itself.