The opportunity to take NC Farm Bureau mobile was our opportunity to reimagine the insurance claims and payments process. Rather than just skinning the web application for mobile, we tapped into the needs of each user type: agents, customer reps and most importantly, policyholders. And for each type of policy: auto and home. Interviews and testing played a big part in our Discovery process. While we treated them similarly, we discovered that incidents like an auto accident or a house flooding are different experiences—and they should be treated accordingly. Our UX recommendation came in the form of a clickable strategy canvas and highly-actionable competitive analysis. This interdisciplinary effort between design, strategy and key Farm Bureau stakeholders resulted in a clear design and development plan in only four weeks.