Contraceptive Technology Innovation Exchange
A global information exchange for contraceptive research & development.View Case Study
We apply human-centered design methodologies to solve complex business challenges, create social innovations and uncover new service opportunities.
Just as mobile apps and websites are designed, services are too. Services are made up of human, physical and technological touch points. Each encounter needs to be intentionally designed to drive both innovation and business objectives. From customers to employees, we help businesses innovate and inspire through thoughtfully-designed services.
The best services intentionally design every touchpoint—human, physical and technological.Natasha Barrett, Service Designer
Our team typically begins an engagement by conducting primary and secondary research. This research is then synthesized to form insights that are used to inform the business and service strategy.
Whether you want to design a service for your customers or your internal team, we will audit your existing efforts to bring forth a strategy that drives desired behaviors with your audience at every encounter. Our team goes beyond traditional demographics and market segmentation to incorporate empathy in recommended strategies
Have an idea to disrupt an industry vertical or service offering? Our consultants can co-create with you to bring this to life by applying design-thinking methodology to ensure your business or service are efficient and effective.
We are strong believers in testing before implementation. Our strategists use prototyping and workshops to simulate the touchpoints, evidence, and interactions it takes to pilot your service or business. In addition to testing, through our workshops and training programs, we can teach your team fundamental design methods for continual use within your organization.
It starts with the initial problem you’re seeking to define. We work with you to align on objectives and the problem at hand.
Together, we revisit the initial problem and connect it with our newfound understanding to formulate a compelling problem statement to guide our strategy.