Machine learning in the background.
The Hypothesis: Deep Q Learning can be used to drive conversions through subtle background shifts.
This project started out with a simple question: can machine learning be used to generate art? Better yet, how about good looking art? Even better yet, can that good looking art actually impact how a user converts on a site? We’ll give Djarvis the position of the mouse, then see what art is produced by the users click path. We’ll see if our hypothesis of user-generated background art produces higher conversion rates.
Is it possible to make art with machine learning?
Keegan Brown, before Djarvis.
Djarvis is an open source initiative by Smashing Boxes. You can check out the code on GitHub. You can also see it running in your browser, in the background of this post!